Open
Code with Hugo follows the “Open Startup” philosophy.
It operates transparently including sharing metrics, users and traffic data.
Pageviews/Visitors
I use Simple Analytics to power my open traffic statistics, sign up with my referral link for a free month.
Pageview/visitor data at: simpleanalytics.com/codewithhugo.com.
Historical Data:
| Period | Visitors | Pageviews |
|---|---|---|
| 1st Jan-31st Dec 2023 | 531k | 593k |
| 1st Jan-31st Dec 2022 | 901k | 988k |
| 1st Jan-31st Dec 2021 | 928k | 1M |
| 1st Jan-31st Dec 2020 | 1.0M | 1.1M |
| 1st Jan-31st Dev 2019 | 717k | 728k |
| 3rd Aug-31st Dev 2018 | 54k | 54k |
Revenue & One-off Expenditure
| Metric | Value |
|---|---|
| Annual Revenue to date 💰 | $1,610.89 |
| Total Costs to date 💸 | $(10.00) |
| Annual Profit to date | $1,600.89 |
Historical Data
| Metric | Value |
|---|---|
| 2020 Revenue | $6,253.75 |
| 2020 Costs | $(789.06) |
| 2020 Profit | $5,464.69 |
| 2019 Revenue | $3,048.52 |
| 2019 Costs | $(263.46) |
| 2019 Profit | $2,785.06 |
January 2021
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $17.97 | 3 | |
| Carbon Ads | $523.00 | ||
| The Jest Handbook | $104.92 | 8 | |
| GitHub Sponsors | $365.00 | 2 | 1 |
| Alpine.js Consulting | $600.00 | 6 |
Total
| Timescale | Amount |
|---|---|
| Month | $1,610.89 |
| 2021 Year to Date | $1,610.89 |
December 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $7.99 | 1 | |
| Carbon Ads | $50.56 | ||
| The Jest Handbook | $174.93 | 7 | |
| GitHub Sponsors | $360.00 | 2 | |
| Alpine.js Consulting | $60.00 | 1 |
Total
| Timescale | Amount |
|---|---|
| Month | $653.48 |
| 2020 Year to Date | $6,253.75 |
November 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $20.97 | 3 | |
| Carbon Ads | $43.98 | ||
| The Jest Handbook | $114.91 | 9 | |
| GitHub Sponsors | $355.00 | 4 |
Total
| Timescale | Amount |
|---|---|
| Month | $534.86 |
| 2020 Year to Date | $5,600.27 |
October 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $9.98 | 2 | |
| Carbon Ads | $45.54 | ||
| The Jest Handbook | $79.95 | 5 | |
| Alpine.js Weekly Sponsorship | $50.00 | 1 | |
| GitHub Sponsors | $135.00 | 5 |
Total
| Timescale | Amount |
|---|---|
| Month | $320.47 |
| 2020 Year to Date | $5,065.41 |
September 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $17.97 | 3 | |
| Carbon Ads | $51.55 | ||
| The Jest Handbook | $139.89 | 11 | |
| Alpine.js Knowledge Base | $60.00 |
Total
| Timescale | Amount |
|---|---|
| Month | $269.41 |
| 2020 Year to Date | $4,744.94 |
August 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $22.96 | 4 | |
| Sponsored Post | $275.00 | 3 | |
| Carbon Ads | $55.18 | ||
| The Jest Handbook | $294.88 | 12 | |
| Alpine.js Knowledge Base | $60.00 | 2 | |
| Coffee AMA | $11.99 | 1 |
Total
| Timescale | Amount |
|---|---|
| Month | $720.01 |
| 2020 Year to Date | $4,475.53 |
July 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $7.99 | 1 | |
| Carbon Ads | $60.26 | ||
| The Jest Handbook | $104.92 | 8 | |
| Alpine.js Weekly Sponsorship | $320.00 | 10 | |
| Alpine.js Knowledge Base | $60.00 |
Total
| Timescale | Amount |
|---|---|
| Month | $553.17 |
| 2020 Year to Date | $3,755.52 |
June 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $4.99 | 1 | |
| Carbon Ads | $67.82 | ||
| The Jest Handbook | $194.84 | 16 | |
| Alpine.js Knowledge Base | $45.00 | 2 |
Total
| Timescale | Amount |
|---|---|
| Month | $312.65 |
| 2020 Year to Date | $3,202.35 |
May 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $14.96 | 3 | |
| Direct Mentoring | $350.00 | 4 | |
| Carbon Ads | $81.16 | ||
| The Jest Handbook | $159.88 | 12 | |
| Guest Post | $250.00 | 1 | |
| Alpine.js Knowledge Base | $60.00 | 4 |
Total
| Timescale | Amount |
|---|---|
| Month | $916.00 |
| 2020 Year to Date | $2,889.70 |
April 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Sequelize ES6 Cheatsheet | $29.95 | 5 | |
| MentorCruise | $192.00 | ||
| Direct Mentoring | $80.00 | ||
| Carbon Ads | $127.09 | ||
| The Jest Handbook | $153.86 | 14 | |
| Alpine.js Weekly Sponsorship | $200.00 | 10 |
Total
| Timescale | Amount |
|---|---|
| Month | $782.90 |
| 2020 Year to Date | $1,973.70 |
March 2020
Revenue
| Source | Amount | Sales | Refunds/Unsubscribes |
|---|---|---|---|
| Codefund Ads | $59.73 | ||
| Direct Sponsorship | $70.00 | 1 | |
| Sequelize ES6 Cheatsheet | $20.97 | 3 | |
| MentorCruise | $180.00 | ||
| Medium | $2.12 | ||
| Carbon Ads | $18.74 | ||
| The Jest Handbook | $190.77 | 23 |
Total
| Timescale | Amount |
|---|---|
| Month | $542.33 |
| 2020 Year to Date | $1,190.80 |
February 2020
Revenue
| Source | Amount | MoM | Number of Sales |
|---|---|---|---|
| Codefund Ads | $48.17 | +0.8% | N/A |
| Sequelize ES6 Cheatsheet | $43.93 | + 22% | 7 |
| MentorCruise | $146.00 | N/A | N/A |
| Medium | $1.99 | N/A | N/A |
| Carbon Ads | $2.75 | N/A | N/A |
| The Jest Handbook | $70.89 | -37% | 10 |
Total:
- Revenue: $313.73
2020 Year Total to Date: $651.47
January 2020
Revenue:
| Source | Amount | YoY | Number of Sales |
|---|---|---|---|
| Codefund Ads | $47.76 | +483% | N/A |
| Sequelize ES6 Cheatsheet | $35.96 | + 180% | 5 |
| MentorCruise | $84.00 | N/A | N/A |
| Medium | $1.31 | N/A | N/A |
| Sponsored Post | $50.00 | N/A | 2 |
| Carbon Ads | $2.84 | N/A | N/A |
| The Jest Handbook | $112.87 | N/A | 13 |
Total:
- Revenue: $337.74
- Costs: $60.00
2020 Year Total to Date: $337.74
December 2019
Revenue:
| Source | Amount | Month on Month | Number of Sales |
|---|---|---|---|
| Codefund Ads | $36.83 | -46% | N/A |
| Sequelize ES6 Cheatsheet | $8.98 | -38% | 2 |
| MentorCruise | $80.00 | N/A | N/A |
| Medium | $2.60 | N/A | N/A |
| Carbon Ads | $2.31 | N/A | N/A |
| The Jest Handbook | $35.94 | -50% | 6 |
Total:
- Revenue: $166.66
2019 Year Total: $3,048.52
November 2019
Revenue:
| Source | Amount | Month on Month | Number of Sales |
|---|---|---|---|
| Codefund Ads | $68.87 | -35% | N/A |
| Sequelize ES6 Cheatsheet | $12.98 | -52% | 2 |
| MentorCruise | $64.00 | N/A | N/A |
| Medium | $5.06 | N/A | N/A |
| Carbon Ads | $2.64 | N/A | N/A |
| The Jest Handbook | $72.89 | N/A | 11 |
Total:
- Revenue: $226.44
Year to Date: $2,881.86
October 2019
Revenue:
| Source | Amount | Month on Month | Number of Sales |
|---|---|---|---|
| Codefund Ads | $105.79 | +1% | N/A |
| Sequelize ES6 Cheatsheet | $27.45 | +83% | 5 |
| MentorCruise | $64.00 | N/A | N/A |
| Medium | $3.54 | N/A | N/A |
| Professional JS Book Royalties | $250.00 | N/A | N/A |
| Sponsored Post | $90.00 | N/A | 1 |
| Vue.js Workshop Royalties | $64.14 | N/A | N/A |
| Carbon Ads | $2.53 | N/A | N/A |
Total:
- Revenue: $607.45
- Costs: $83.46
Year to Date: $2,655.42
September 2019
Revenue:
| Source | Amount | Month on Month | Number of sales |
|---|---|---|---|
| MentorCruise | $80.00 | N/A | N/A |
| Codefund Ads | $103.91 | +13% | N/A |
| Sequelize ES6 Cheatsheet | $14.97 | -50% | 3 |
| Medium | $3.68 | N/A | N/A |
Expenditure:
- nocsdegree.com Sponsorship: $100.00 (4 x $25.00)
Total:
- Revenue: $202.56
- Costs: $100.00
Year to Date: $2,047.97
August 2019
Revenue:
| Source | Amount | Month on Month | Number of sales |
|---|---|---|---|
| MentorCruise | $164.00 | N/A | N/A |
| Codefund Ads | $91.81 | +40.4% | N/A |
| Sequelize ES6 Cheatsheet | $29.94 | N/A | 6 |
| Medium | $0.08 | N/A | N/A |
Expenditure:
- nocsdegree.com Sponsorship: $65.00
Total: $285.83
Year to Date: $1,844.41
July 2019
Revenue:
- Codefund Ads: $65.37
- Sequelize ES6 Cheatsheet: $4.99, 1 sale
- MentorCruise: $60.00
- Medium: $3.08
Expenditure:
- nocsdegree.com Sponsorship: $15.00
Total: $133.44
Year to date: $1558.58
June 2019
- Codefund Ads: $52.10
- Direct Sponsorship: $70.00, 1 sale
- Sequelize ES6 Cheatsheet: $34.93, 7 sales
- MentorCruise: $240.00
- Medium: $3.19
Total: $400.22
Year to date: $1425.14
May 2019
- Codefund Ads: $43.99
- Sequelize ES6 Cheatsheet: 2 sales, $10.98
- MentorCruise: $240.00
- Medium: $6.51
Total: $301.48
Year to date: $1024.92
April 2019
- MentorCruise: $64.00
- Direct mentoring: 2 sessions, $40.00
- Sequelize ES6 Cheatsheet: 11 sales, $65.89
- Medium: $10.36
- Ads with codefund: $26.45
Total: $206.70
Year to date: $723.44
March 2019
- MentorCruise: $180.00
- Sequelize ES6 Cheatsheet: 7 sales, $41.93
- Medium: $12.94
- Ads with codefund: $21.19
Total: $256.06
Year to date: $516.74
February 2019
- MentorCruise: $107.79
- Sequelize ES6 Cheatsheet: 4 sales, $23.96
- Medium: $5.74
- Skillshare: $3.51
- Ads with codefund: $11.73
Total: $152.73
Year to date: $260.68
January 2019
- MentorCruise.com: 💵 $75.77 (⬆️+∞)
- Sequelize ES6 Cheatsheet: 💸 $19.96, 5 sales (⬆️+40%, +0%)
- Display advertising on Code with Hugo using codefund.io: 💵 $9.87 for 12k impressions (⬆️ +12%)
- Paid writing (Medium Partner Program): 💵 $2.35 (⬇️ -73%)
Total: $107.95 (⬆️ +245%)
Year to date: $107.95
December 2018
- Sequelize ES6 Cheatsheet: 💸 $13.95, 5 sales (⬆️ +16%, -20%)
- Display advertising on Code with Hugo using codefund.io: 💵 $8.75 for 7k impressions (⬆️ +∞)
- Paid writing (Medium Partner Program): 💵 $8.56 (⬆️ +∞)
Total: $31.26 (⬆️ +161%)
Year to date: $43.21
November 2018
- Sequelize ES6 Cheatsheet: 💸 $11.95, 6 sales (⬆️ +∞)
Total: $11.95
Periodic Reports
February 2020 Update
👀Pageviews: 115k
📩 Subscribers: 502
Organic Traffic
Search Clicks: 99.1k
Search Impressions: 1.54M
Alexa Traffic Stats
🌍 Global Rank: 131,726
🇺🇲 United States Rank: 91,630
January 2020 Update
👀Pageviews: 102k
📩 Subscribers: 479
Organic Traffic
Search Clicks: 91.8k
Search Impressions: 1.79M
Alexa Traffic Stats
🌍 Global Rank: 143,737
🇺🇲 United States Rank: 148,474
2019 Year Review
👀Pageviews: 726k
📩 Subscribers: 463 from 114 (+400+%)
Search Clicks: 612.7k
Search Impressions: 13.431M
December 2019 Update
👀Pageviews: 96k (-3%)
📩 Subscribers: 463 (+1%)
Organic Traffic
Search Clicks: 81.7k (-3%)
Search Impressions: 1.73M (-2%)
Alexa Traffic Stats
🌍 Global Rank: 143,867 (+10,530)
🇺🇲 United States Rank: 96,364 (-9,131)
November 2019 Update
👀Pageviews: 99k (+10%)
📩 Subscribers: 457 (+3%)
Organic Traffic
Search Clicks: 84.3k (+12.7%)
Search Impressions: 1.77M (+15.6%)
Alexa Traffic Stats
🌍 Global Rank: 154,397 (+17,401)
🇺🇲 United States Rank: 87,233 (-13,073)
October 2019 Update
👀Pageviews: 90k (+9%)
📩 Subscribers: 442 (+2%)
Organic Traffic
Search Clicks: 74.8k (+6%)
Search Impressions: 1.53M (+12.5%)
Alexa Traffic Stats
🌍 Global Rank: 171,798 (+12,296)
🇺🇲 United States Rank: 74,160 (+36,784)
September 2019 Update
👀Pageviews: 82k (+9%)
📩 Subscribers: 431 (+1%)
Organic Traffic
Search Clicks: 70.0k (+10%)
Search Impressions: 1.36M (+10%)
The average position is getting lower (which means I’m appearing higher on the SERP), which leads to a higher CTR.
Alexa Traffic Stats
🌍 Global Rank: 184094 (+2,765)
🇺🇲 United States Rank: 110,944 (-6,288)
August Update
👀Pageviews: 75k (+10%)
📩 Subscribers: 429 (+1%)
Organic Traffic
Search Clicks: 63.4k (+8%) Search Impressions: 1.23M (+0%)
Good sign that with a similar number of impressions, I got more clicks this month. CTR is up from 4.7% to 5.1% and average position up to 18.3 from 18.6.
Alexa Traffic Stats
🌍 Global Rank: 186,859 (+18,834)
🇺🇲 United States Rank: 104,706
December and Year Update
📩 Subscribers: 117 (⬆️ +9% , 11 new, 1 unsubscribe)
👀 Pageviews: 16k+ (⬆️ +23%)
📊 11.9k organic hits (⬆️+8%)
Alexa Traffic Stats
🌍 Global Rank: 582,031 (⬆️+298,564)
🇺🇲 United States Rank: 287,205 (⬆️+9,981)
🇮🇳 India Rank: 191,536
End of year
✍️ 44 posts
🤝 More users than expected
10k uniques a month was a 1-year goal after 4 months of Code with Hugo
Goals for 2019
The usual: more users, more products, more money
Get other people more money, I’ve joined mentorcruise so you can get free or paid mentorship in JS/HTML/CSS, web dev and more: https://mentorcruise.com/mentor/HugoDiFrancesco/
November Update
📩 Subscribers: 107 (⬆️ +41% , 31 new subscribers)
👀 Unique users: 10k+ (⬆️ +11%)
👓 Pageviews: 13k+ (⬆️ +9%)
📊 11k organic hits (⬆️+30%, +2.5k)
Alexa ranking
🌍 Global Rank: 880,595 ⬆(️ +978,864)
🇺🇲 Rank in United States: 297,186
6 months of Code with Hugo, 21 October 2018
1/ Following @thepatwalls example, here are the stats at the 6-month mark for Code with Hugo (despite not having anything to brag about) #openstartup
👀 Uniques: 23k over 6 months (7.7k in October)
📮 Email subscribers: 72Read more 👇
— Hugo Di Francesco (@hugo__df) 21 October 2018 2/ I’ve been able to start getting some search/organic traffic has been picking up which is always good for a blog
— Hugo Di Francesco (@hugo__df) 21 October 2018 3/ I’ve managed to some content featured on @Cooperpress ’s Javascript Weekly, @graphqlweekly, @vuejsfeed thanks so much for all the hard work curating tech news 👏
— Hugo Di Francesco (@hugo__df) 21 October 2018
4/ I’ve published:
📩 36 posts
Which is:
📖 36,900 words
🗣 110 minutes or 1 hour 50 minutes of reading time
At an average (mean) post read time of:
⏳ 3.02 minutes— Hugo Di Francesco (@hugo__df) 21 October 2018
5/ I’ve been added as a writer to @freeCodeCamp and @thestartup_ and received support from the @ThePracticalDev community :) #DEVcommunity
— Hugo Di Francesco (@hugo__df) 21 October 2018
Full post: https://t.co/ZftgdG5RTS
— Hugo Di Francesco (@hugo__df) 21 October 2018
